The purpose of this talk series is to increase awareness about the scope of the design field amongst the students. Achievers from various offshoots of design can inspire the students to find personal connection with the work they share. The designer’s contribution to the journey of an idea from the drawing board to a real-life application has also been a topic of curiosity.
Looking at Books as an Art Form & Objects
Aditi is the founder and head designer at the Aditi Babel Design Studio(ABDS) and she primarily works in the field of information design. Aditi has completed her master’s degree in design from IDC, IIT Bombay. She went on to study Traditional Book Binding, Creating Limited Edition Concept/ Artist Books & Traditional Print Making, from the Santa Reperata International School of Art, Florence, Italy. ABDS under the label ‘Babel Books’, their valuable associations have been with Harvard Business School, IIT Bombay, The City Palace of Udaipur, IIM Udaipur, Welspun and Tulika Publication to name a few.
Aditi took the participants through her journey from learning applied and fine arts, the master’s program in design. Her experiences during her bookbinding course were thought-provoking. Aditi’s style of work has been a culmination of her multifaceted education and the participation from local artisans that work with her. Various prestigious projects were shared through an impressive visual presentation and impactful stories that accompanied the visuals. ABDS’s latest experiments that push the boundaries of bookmaking were also shared during the session.
A drawing a day...
Prabhat is currently heading the ‘design lab’ at Adobe India. His team explores immersive media and new technologies that contribute to the creative experience. Prabhat is an electrical engineer turned designer and artist. His visual communication skills are extraordinary he says: ‘ A drawing a day keeps sanity away’!
Prabhat introduced the participants to his exciting journey from being an engineer to becoming an artist. He demonstrated projects comprising product design, space design, vehicle design and communication design. Afterwards, Prabhat introduced us to the new and emerging technologies that his lab is exploring and explained the role of designers. It was an informal and interactive session; including demonstrations and stimulating discussions about visual communication.
Designing methodologies and co-creation
Nancy has studied a bachelor’s degree in industrial design from NID and further a masters in Interaction from the prestigious Domus Academy, Italy. She is currently working as a Strategic Design Manager, Growth & Innovation at Airbus.
Nancy’s talk was focused on design methodology. She demonstrated the importance of three pillars of design namely, feasibility, viability and usability. She also demonstrated how design thinking can be implemented in designing the user experience for products and services to assist healthcare.
Kangaroo mother care
Mr. Pushkar Ingale
An alumnus of Industrial Design Centre, IIT Bombay; he later went on to complete the Stanford India Biodesign Fellowship. His work addresses complex social and systemic issues through design thinking. He enjoys promoting design awareness and has been a jury member, visiting faculty with design institutes.
Pushkar’s talk today was centred around a solution called: Kangaroo Mother care which is a neonatal care device. He articulated the difficulties in defining the scope of a socially relevant project. The iterative research that he and his team went about towards the development of the product for two years was an eyeopener. Pushkar also touched upon a few other projects that he has been working on; in the healthcare domain.
Designing The Rupee Symbol
Dr. D Udaya Kumar
Associate Professor and Head in Department of Design, IIT Guwahati. Udaya’s core area of interest as well as research is typography, with a focus on Tamil typography. Young Indian Leader, CNN-IBN, Network 18. Udaya has designed the famous Rupee symbol, that has an international standing.
Udaya’s talk focused on the evolution of the Rupee Symbol. He demonstrated how it is connected to Indian scripts, other national symbols and our culture. The presentation also demonstrated the translation of the symbol on various graphical co-laterals like price tags, tax bills, train tickets and digital displays. Udaya also shared the insights about the research he went through while designing the symbol and the presentation of the concept to the government authorities.